2 min read
Promotional products gives manufacturers an opportunity to create a unique brand for customers. In addition, printers can create specific promotion products for events. This abilities is a key force behind most of the retail success.
Studies have shown that customer loyalty and engagement is elevated with customized products.
According to PPAI, U.S. consumers view branded products as important in advertising. Consumers like promotional products. Consumers keep promotional products. Customized products are leading advertising vehicle for brands.
Shoppers are gravitated to customized products due to the unique sense of ownership and relations it provides.
About eight in 10 admit to looking up the brand after receiving a promotional product. Another 83% said they are more likely to do business with brands they’ve received promotional products from. The study confirms that customized products have the highest advertising reach. They also provide the most form of exposure each day. In fact, five out of 10 consumers stated they come in contact with promotional products most of the time or at all times per day.
With growth in silicone products, silicone manufacturers should not lag behind in customization. Items like customized silicone cookware’s can carry a company brand in every household.
Many silicone manufactures face adhesion challenges while trying to customize and brand silicone products. Some companies have resulted to embossing silicone products. While this approach solves the immediate branding needs, it is expensive and dull. Embossing is an expensive approach leading to material wastage and extended production time. Boston industrial solution has a solution to print on any silicone product.
Our Silicone ink series (SE™ & DC™) will adhere to any silicone product guaranteed. The inks are two-component inks. These silicone inks are ideal for pad and screen printing to any silicone products. The DC™ silicone ink air dries and cures onto silicone substrates without heat. The SE ink is more glossy, but requires heat to dry and cure. Both inks have great opacity and viscosity. Please visit our products page for more details.